As the UI/UX design Lead, I led the creation of immersive 3D e-commerce stores for prominent brands such as Ethan Allen, Restoration Hardware, and Oscar de la Renta. Our goal was to replicate the in-store shopping experience online, allowing customers to explore flagship store offerings through detailed 3D models.
focusing primarily on product features, I designed the entire ui/ux stack for all branded experiences and worked alongside 5 in-house engineers and 5 oversea engineers. We delivered branded shopping experiences for restoration hardware, ethan allen, oscar de la renta, fred segal, and more.
my first goal was to conduct an audit of all elements within the experience. document and create a gameplan for improvements and new features.
prior to me joining every component was uniquely built and fragmented.
no UI component library
heavy package load 150mb+
no onboarding for users
figma, playcanvas, sketchfab, blender, jira/confluence, amplitude, hotjar
to reduce build time we utilized google material design. saving dev time by 20%.
NUX
virtual tours
quick nav
search catalogue
building client relationships and build process
site load times
image optimizations
video compression
hotjar
usertesting.com - video feedback
interaction with brands - listening tours, leading project plans, internal tools
3D/2d cross over
working with 3d models and 2d overlays
working with cross functional teams
balance between traditional e-commerce and new virtual experience.
